About us

Marketing and Events is a specialist Marketing, PR and Communications consultancy led by Emma Varney-Long, supporting organisations across the UK, including Manufacturing, Hospitality, Waste, Recycling, and Sustainability sectors.

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years of hands-on industry experience

With years of hands-on industry experience, we help forward-thinking businesses build a credible brand narrative, strengthen their visibility, and implement progressive, future-ready marketing strategies.

We work with a wide range of clients from blue-chip companies and AIM-listed organisations to independent UK operators providing trusted consultancy that encourages strategic thinking, creative development, improved sales enablement, and the delivery of consistent, high-quality content. Most importantly, we ensure your brand is seen, recognised, and respected where it matters.

working closely with clients to craft transparent narratives

Marketing and Events diverse expertise and client-centric approach make us a valuable asset for your business.

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Specialist PR & Marketing for the UK Waste, Recycling, and Circular Economy Sector

The Human Strategy. Driven by Modern Intelligence.

Our consultancy blends deep sector expertise with modern, AI supported workflows to give clients a competitive edge. As a marketing specialist who has evolved alongside the digital landscape, I bridge the gap between industry knowledge and the future of work.

I utilise a curated suite of trained AI and automation tools to accelerate research, enhance insight generation, and streamline content development. The final strategy, message, and narrative are always human-crafted.

(I am conscious that businesses are torn between using AI and its sustainable impact. Believe us, we are also struggling, and we are working on finding a balance with businesses to meet ESG and CSR requirements. We are conscious of the positives and very aware of the negatives, and we will work with you to find the best options.)
In a market filled with generic, AI-generated content, our value lies in safeguarding authenticity, accuracy, and credibility.

While AI enhances productivity (think Zapier, Hubspot automation), we ensure all communications remain rooted in real-world sector knowledge. Every message is reviewed, refined, and aligned with your brand voice, industry standards, and compliance requirements. We hold the pen, we use knowledge gained and learn from those we work with.

Why Work with us?

Proven Sector Expertise

Extensive experience across industry, plastics recovery, wood recycling, food waste, metals, and wider circular economy initiatives. This includes navigating complex UK regulatory landscapes and engaging with key bodies such as DEFRA and the Environment Agency (EA).

 

What We Deliver

From regulatory communications and technical content development to stakeholder engagement, PR strategy, events, and public-facing campaigns, Marketing and Events provides tailored support designed to elevate your authority in a rapidly evolving sector.

Our mission is simple:

To help responsible, innovative businesses build the visibility, reputation, and industry influence they deserve, powered by modern intelligence and strengthened by human expertise.

Please note if you want a clickbait-focused, non-knowledge-based, fully AI cut-and-paste service, this is not us. We create editorial, craft press releases, build engaging blogs, develop social media at a steady rate without buying followers or likes, good communications take time, and if you are not looking for a business that has years of experience crafting copy and developing your visibility, then we are not the business for you.