Marketing and Events: strategic marketing, PR and communications

Marketing, public relations and communications that raise your profile, protect your reputation and support commercial growth. We work as your external team, or alongside your internal one, across every sector.

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What we do

Marketing and Events Ltd is a UK marketing, PR and communications consultancy. Founded in 2010 and led by Emma Varney Long MCIPR MCIOF, we help organisations across the commercial, industrial, public and membership sectors communicate clearly and grow with confidence. Our services span marketing strategy, public relations, corporate and internal communications, event management, copywriting, tender and bid writing, and membership support.

We are dual accredited with the Chartered Institute of Public Relations (MCIPR) and the Chartered Institute of Fundraising (MCIOF), and we have worked with organisations from blue chip and AIM listed businesses to independents, charities and public bodies for more than fifteen years.

Marketing

Practical, measurable marketing built around your objectives, audience and budget. We plan and deliver campaigns, brand positioning, digital and social media, content, websites and email, and we report on what works so your spend earns its place.

Public relations

Clear, accurate PR that builds trust with media, customers, stakeholders and regulators. From press office and media relations to reputation management, thought leadership and crisis handling, we make sure the right people hear the right message at the right time.

Communications

Corporate, internal and stakeholder communications that keep your organisation aligned and your audiences informed. We develop strategies, messaging frameworks, employee communications and public affairs content that stay consistent, credible and on brief.

Events

We plan and manage events, conferences, trade shows, exhibitions and product launches. From concept, messaging and stand design through to logistics and on site coordination, we deliver a presence that reflects your brand and meets your commercial
goals.

Tender writing and membership management

We help you win work and secure funding through tenders, bids, grants and commercial applications. We turn your capability into a compelling, evidence led case that answers the question the evaluator is actually asking. This includes public sector tenders, framework applications, innovation grants and major donor and funding submissions, with clear narratives, strong supporting evidence and a tone pitched to the reader.

Membership management

We support membership organisations, professional bodies, trade associations and networks to recruit, engage and retain their members. This covers member communications and newsletters, recruitment and renewal campaigns, member events, engagement programmes and the day to day management that keeps a membership base active and growing. Our fundraising and not for profit background means we understand member value, retention and the reporting that boards expect.

Other services

Virtual assistant

Ongoing remote support that takes routine marketing, communications and administrative tasks off your desk. That can include inbox and diary management, content scheduling and social media, CRM and mailing list upkeep, event and meeting coordination, and member or customer correspondence. Flexible support by the hour, day or retainer, so you have capable hands when you need them without adding to headcount.

Event management

End to end delivery of a single event or a full calendar, from planning, supplier coordination and promotion through to on the day management and follow up. A dependable option when you need the event to run without you having to run it.

Specialist team

You gain access to a trusted network of specialists, including designers, photographers, web developers, videographers and public affairs advisers, coordinated by us. You brief one point of contact and we assemble the right people for the work, giving you agency level capability without agency level overheads.

Event management

End to end delivery of a single event or a full calendar, from planning, supplier coordination and promotion through to on the day manageme

We combine senior, chartered expertise with modern, efficient ways of working. That means strategy and writing you can trust, supported by smart tools rather than replaced by them, delivered by people who understand your sector and your audiences.

  • Established in 2010, with more than fifteen years of specialist experience.
  • Led by Emma Varney Long MCIPR MCIOF, dual accredited in public relations and fundraising.
  • Experience across commercial, industrial, public sector, charity and membership organisations.
  • Remote first delivery across the UK, with purposeful travel for client work.
  • Grounded, credible communication with no hype and no jargon.

nt and follow up. A dependable option when you need the event to run without you having to run it.

FAQ.

What does Marketing and Events do?

Marketing and Events is a UK marketing, PR and communications consultancy. We provide marketing strategy, public relations, corporate and internal communications, event management, copywriting, tender and bid writing, and membership support for organisations across all sectors.

Who runs Marketing and Events?

The consultancy is led by Emma Varney Long MCIPR MCIOF, a chartered marketing, PR and communications specialist with more than fifteen years of experience.

Which sectors do you work with?

We work across the commercial, industrial, public and membership sectors, with clients ranging from blue chip and AIM listed businesses to independents, charities and public bodies.

Do you write tenders and bids?

Yes. We write tenders, bids, grants and funding applications, turning your capability into a clear, evidence led case designed to win.

Do you manage memberships and member organisations?

Yes. We support professional bodies, trade associations and membership networks with recruitment, engagement, retention, member communications and events.

Do you manage events?

Yes. We plan and manage events, conferences, trade shows and exhibitions, from concept through to on site delivery.

Do you work remotely and across the UK?

Yes. We are a remote first consultancy working with clients throughout the UK, travelling purposefully when a project calls for it.

Marketing and Events is making a difference within manufacturing

If its time for your business to take the positive step forward contact us.

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In a nutshell

Marketing

Creating comprehensive marketing plans tailored to the client's objectives, target audience, and budget.

Branding

Defining or refining brand identity, messaging, and positioning to differentiate the client in the market.

Events

Planning and promoting trade shows, conferences, webinars, and product launches to generate leads and build brand awareness.

Research and Analysis

Conduct research to understand target markets, consumer behavior, industry trends, and competitor landscapes.

Website design

Creating or optimising websites to enhance user experience, drive traffic, and generate leads or sales.

Social Media Management

Managing social media accounts, creating content, engaging with followers, and running advertising campaigns to build brand awareness and drive engagement.